Social Media Dimensions in 2025: A Quick Guide for Businesses and Creators

Want your posts to look good no matter where you post? Here’s an updated list of the best image and video sizes for all the main social networks in 2025.

Instagram

Instagram is super popular for brands wanting to connect visually with their followers. Use these sizes to make your posts crisp and fill more screen space:

• Square post: 1080 x 1080 px (1:1 aspect ratio)

• Vertical post: 1080 x 1350 px (4:5 aspect ratio)

• New taller vertical: 1080 x 1440 px (3:4 aspect ratio) — takes up more screen and looks great.

• Stories & Reels: 1080 x 1920 px (9:16 aspect ratio) — perfect for full-screen content that quickly hooks viewers.

Facebook

• Standard image post: 1200 x 630 px (1.91:1)

• Square post: 1080 x 1080 px

• Stories: 1080 x 1920 px

• Page cover photo: 820 x 312 px

• Profile picture: 180 x 180 px (minimum)

Twitter

• Image post: 1200 x 675 px (16:9)

• Profile picture: 400 x 400 px

• Header: 1500 x 500 px

LinkedIn

• Image post: 1200 x 627 px

• Profile cover image: 1584 x 396 px

• Profile picture: 400 x 400 px

• Company image: 1128 x 191 px

TikTok

• Vertical video: 1080 x 1920 px (9:16)

• Profile picture: 200 x 200 px

Pinterest

• Standard pin: 1000 x 1500 px (2:3)

• Profile picture: 165 x 165 px

YouTube

• HD video: 1920 x 1080 px (16:9)

• Channel banner: 2560 x 1440 px

• Profile picture: 800 x 800 px

Tips for all networks

• - Use images with at least 72 dpi (ideally 150-300 dpi for higher quality).

• - JPG format for photos; PNG for graphics with text or logos.

• - Keep important content inside the “safe area” so it doesn’t get cut off.

• - For videos, good lighting and clear audio make a big difference.